Digital Work
Website, Mobile App & CMS
Oversaw The Washington Market School’s successful transition to Finalsite.
Served as The Washington Market School’s project lead for website redesign and SEO strategy, mobile app and CMS implementation.
Built 30+ new mobile-friendly website pages, generated engaging and diverse content and copy.
Introduced new Classroom Portals and Daily Posts tools to improve communications between teachers and parents.
Collaborated with software engineers to integrate new platform with student database and enrollment portal.
Developed training resources and supported staff through transition.
Presented impact on family engagement and retention at Finalsite Admissions and Marketing Conference in April 2024 and Finalsite University in June 2024.
Featured Finalsite Success Story
Testimonials
“The new WMS website and mobile app have totally streamlined the way we communicate with parents. They’re super easy to use, so accessible for our families, and look sleek and professional.”
“The new app is fantastic. I keep it right on my home screen. You just tap it and everything you need is right there. It’s honestly the best thing ever, and has really improved my relationship with the school.”